Ingedeeld onder: Marketing, politiek, viral | Tags: anheuser-busch, barack obama, budweiser, change, viral, wassup
Iedereen kent ze wel. De Budweiser ‘wassup!’ reclames die Anheuser-Busch voor hun merk Budweiser ooit lanceerde. Ze waren al stof voor parodiën en virals. En nu is de boodschap van de parodiën er eentje die politiek getint is. Een ongelofelijk tof concept dat uitgedacht werd door de originele regisseur van de spot waarvan het reclamebureau DDB Chicago het concept gebruikte voor de originele spots. Charles Stone, de regisseur, wist ook de originele cast van de Budweiser filmpjes te strikken. Een ongelofelijk geslaagd idee! Bekijk het hierbeneden.
Enjoy!
Het origineel:
De Spoof:
Omdat ik het zelf niet beter kan neerschrijven heb ik de originele uitleg van op Wikipedia gecopy-pasted:
The film shows a grim present day existence for each of the characters. Charles Stone’s character initially receives a phone call from his friend who is now on active duty in the Army, and who tells Stone he is “still in Iraq, watchin’ my ass.” Stone, who is listening to John McCain on television, has lost his house, his job and is perhaps supporting a friend who lives with him (and who was injured and has no health care). In another room, their friend Dookie is dramatically upset by the decline in the stock market figures displayed on his laptop computer screen, and attempts (and fails) to hang himself. During their phone call, a friend buzzes the intercom from the front door, where he is trapped by a hurricane, a probable allusion to Hurricane Katrina Bush Administration and FEMA. For most of the characters, the “Whassup?” has changed tone and meaning, to a moan rather than a greeting. and the widely-criticized response to it by the response to it by the Bush Administration and FEMA. For most of the characters, the “Whassup?” has changed tone and meaning, to a moan rather than a greeting.
The film ends with a call for political change and an exhortation to vote for Barack Obama on election day. It states in closing that it does not reflect the views of Anheuser-Busch Companies.[1]“
Bron:
Jesse Wynants @ Blog.Boondoggle.eu
Credits:
The Wassup 2008 spot was produced at True Vote Productions/ Believe Media by director Charles Stone, director of photography Shane Hurlbut, executive producers Maurice Marable and Gerard Cantor, producer Katie Matson Walker, line producer Sara Bartlett.
VFX were developed at Mass Market by VFX artist/on set supervisor Rich Rama, lead Flame artist Sarah Elm,
Lead compositor / on-set supervisor Lane Jolly, Particle animator John Cherniak, Roto/AFX artist Michael Dobbs, VFX producer Blythe Dalton, VFX executive producer Christine Schneider.
Editor was Nico Alba at Union Editorial. Sound was designed by Bill Chesley and Henry Boy. Sound was mixed by Philip Loeb at Sound Lounge.
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Indien je er een andere mening op nahoudt dan de mijne mag je gerust reageren en jouw mening delen. Integendeel, ik heb niet liever. Eventuele suggesties zijn ook altijd welkom! Keep on reading!
